AIF Launches Sustainability Step Change Fund with £40,000 Backing from Ticket Tailor’s Earth Invest

AIF launches Sustainability Step Change Fund with initial £40,000 pledge from Ticket Tailor’s EarthInvest

Fund will generate capital to help AIF members adopt more sustainable practices.

NATIONWIDE UK, 23 February 2026 — The Association of Independent Festivals (AIF) has launched a new fund that will help independent festivals implement more environmentally sustainable events, backed by an initial pledge of £40,000 from Ticket Tailor’s Earth Invest fund.

The AIF Sustainability Step Change Fund will generate capital to support AIF in working with its members to minimise their impact on the climate and to adopt more sustainable practices.

AIF members can initially make an expression of interest to benefit from the fund as they begin or accelerate their sustainability journey by putting themselves forward as part of a ‘coalition of the willing’ that AIF can work alongside to make meaningful and impactful change on this issue.

Part of AIF’s approach in this area will come from Vision For Sustainable Events’ recently released Show Must Go On Report and, in particular, the ‘30 Climate Actions For Events’ checklist, which will act as a framework for festivals’ climate transition plans.

About Ticket Tailor

Ticket Tailor is a leading independent ticketing platform based in the UK. Their mission is to bring a low cost, easy to use and powerful ticketing platform to event creators around the globe. In 2025, 68,000 event creators from over 100 countries issued over 25 million tickets on the platform — from small workshops and community events to sell-out festivals and national attractions.

Ticket Tailor is a certified B Corp, is carbon neutral and donates to climate causes every time a ticket is sold.

Earth Invest is Ticket Tailor’s dedicated environmental impact fund — a pool of capital set aside to support organisations, partners and initiatives driving meaningful sustainability improvements across the events industry.

AIF CEO John Rostron said:

“AIF has worked hard over the years in an effort to raise awareness and improve practices among both music festival fans and promoters on this issue. With the Sustainability Step Change Fund, we can now take those efforts to the next level, providing pockets of financial support, new resources, skills and expertise directly to our members to enable them to facilitate real change. This contribution from Ticket Tailor’s EarthInvest is a great launchpad for the fund and for the independent festival sector.”

Ticket Tailor founder and CEO Jonny White said:

“As a software provider and a B Corp, we have always taken responsibility for our own carbon impact, but are acutely aware that events themselves are a big strain on the planet's resources. That’s something we want to help address. Our AIF sponsorship is a big statement that we want to support events in their sustainability journey and, for many, that will require financial support, which our Earth Invest funding can provide.”