Skiddle to offer free AIF memberships & marketing to independent UK Festivals

Funding AIF memberships for over 20 independent UK-based festivals, this joint initiative also includes a bespoke marketing support package, editorial promotion, targeted paid media, and dedicated account management.

Independent festivals are at the heart of the UK’s live music scene, and as the UK’s leading independent event ticketing platform, Skiddle are proud to announce a new partnership with the Association of Independent Festivals (AIF) to bolster support for the country’s thriving independent festival scene.

As part of this new initiative, Skiddle will fully fund AIF memberships for more than 20 independent UK-based festivals. Successful applicants will receive a one-year membership, along with a bespoke marketing support package from Skiddle. This includes a featured spot in Skiddle’s high-traffic Festival Guide (visited by millions each month), editorial promotion, targeted paid media, and dedicated account management.

To be eligible, festivals must be entering at least their second year and agree to allocate a portion of tickets for their 2026 editions to be sold on Skiddle. Applications are open to all qualifying organisers, regardless of their current ticketing partner.

Want apply? Fill out the form on Skiddle Promotion Centre, which you can find - HERE

Commenting on the partnership, Skiddle’s Head of Festivals & Partnerships, Duncan King, said:

“Driven by our long-standing commitment to the independent festival sector and a passion for supporting the incredible experiences the UK has to offer, we’ve teamed up with the AIF to help strengthen the industry for years to come.

“By combining our knowledge and resources, recipients of these funded memberships will gain invaluable insight and support from two teams with decades of shared expertise in ticketing, events, and festivals.”

AIF CEO, John Rostron, also shared a comment:

"We're pleased to partner with Skiddle for this initiative, which will give more festivals access to the resources, expertise and insights that come with being part of AIF, and the extensive promotional power of Skiddle's platform. 

“The strength of independence comes from a deep-rooted belief in community. At a time when so many festival organisers are struggling, we want to make sure as many as possible have the opportunity to benefit from that unique collaborative spirit." 

Fill out the form on Skiddle Promotion Centre, which you can find - HERE. Don’t miss your chance to take your festival to the next level.